OreachAI: Automating Prospect Analysis & Outreach Pipelines
OreachAI is Kodrilla's lead intelligence and outreach automation platform, built to centralize lead analysis and automate outbound workflows.
The core challenge
Sales teams often spend significant time manually researching prospects, organizing lead information, and preparing outreach.
Key Requirements
- •Dynamic lead analysis and public website information checks.
- •Custom workflow orchestration handling email preparation and follow-ups.
- •Google Sheets and Gmail integrations for data ingestion and delivery.
Architectural Breakdown
- ✓Client Dashboard: Next.js responsive portal for campaign visibility and configuration.
- ✓Workflow Engine: n8n workflow nodes mapping business rules and automation paths.
- ✓Storage Layer: PostgreSQL database syncing client records and templates.
Implementation Strategy
We built the campaign orchestration engine using n8n and Node.js. Lead records are imported, analyzed via public website checks, and processed through workflows to prepare first emails, follow-ups after 7 days, reply actions, and deep analysis reviews.
Technical Decisions
- •Chose n8n self-hosted workflows to maintain control over connection nodes.
- •Used Google Sheets as a flexible data input layer for non-technical team members.
Key Challenges Solved
- •Ensuring consistent email follow-up intervals was achieved by building state tracking logs inside the PostgreSQL database.
Quality Assurance & Testing
We verified workflow triggers and data synchronization rules across lead sheets, testing Gmail delivery and tracking states for correctness.
Project Outcome
Built a centralized outreach dashboard and automation system that handles lead analysis, outreach preparation, follow-ups, and client reply workflows.
Technology Stack
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